Established in 1947, Keel Toys is a third generation, family run business based in Great Britain. One of the largest designers of soft toys in the UK - Keel Toys has been beloved on the English market for over 75 years and the red badge is instantly recognisable to many, young and old. Keel Toys prides itself on its ever-evolving and beautifully designed products at brilliant prices!

Keel Toys have created Keeleco, a ground-breaking soft toy collection that is crafted entirely from 100% recycled materials using sustainable manufacturing. By transforming plastic water bottles and plastic waste into high-quality, affordable plush toys, Keeleco sets a new standard for sustainability in the world of soft toys. Featuring eco-friendly stuffing, energy-efficient production, and responsible manufacturing, these plush toys lead the way in the eco-revolution. By choosing Keeleco, you’re not just giving a child a cuddly toy - you’re contributing to a cleaner, greener future.

At least 10% OFF Keel Toys in our Winter Sale

Browse All

Christmas

Keeleco Bag Charms

London

Bobballs - Food

Bobballs - Plants & Flowers

Keeleco Snackies

Keeleco Baby

Keeleco Dinosaurs

Keeleco Puppies & Kittens

Keeleco Sea Life

Keeleco Teddy Bears

Keeleco Highland Cows

Keeleco Unicorns

Keeleco Wild Animals

Scented Bakery

Café Cute

Mini Motsu

Halloween

About the Keeleco Collection

Keeleco is a pioneering collection crafted entirely from 100% recycled materials. With a simple yet powerful mission, Keel Toys aims to create plush toys that are not only soft and beautifully designed but also environmentally responsible. Each Keeleco toy is made using recycled polyester sourced from discarded plastic waste, such as water bottles. Each toys’ eyes are embroidered, further reducing plastic usage and making them safer for young children.

By the end of 2024, Keel Toys proudly announced that the Keeleco range had recycled over half a billion plastic bottles, reinforcing their commitment to sustainability.